Here’s a handy checklist to get you started. When you have a good idea of the answers to these questions, contact Sort Out Your site to find out how we could help to set up and maintain an effective website that will get you the results you want.

First Steps

Have you clear objectives for the site?

Are they measurable?

How will you know if you are meeting them?

Do you have an existing Privacy Policy? A Terms and Conditions document?

What other supporting material do you have available that could be used as a basis for building your website – for example a Company Brochure? Mini-biographies for key personnel?

Do you have photographs (to which you own the rights) that you would like to use on your website?
Infrastructure

Have you got a domain name? NB for marketing purposes you may wish to have more than one.

Have you got a web-hosting package?

Do you need an e-commerce facility?

If you need an e-commerce facility, will it be for conventional products or will you sell downloadable products as well?

Will you need extra e-mail addresses?

Do you want to make the site available in more than one language?

Marketing

• Will you be using e-mail lists to build a relationship with actual and potential customers?
• Have you run surveys on the web about your products, or if not would you like to do so?
• Are you planning to refer to your website in other media?
• Do you have existing artwork (e.g. a logo) that you would like to incorporate into your website?

Web Support

• How often will changes be needed?
• Do you want to do maintenance yourself?
• If you want to maintain the site yourself, do you want to use an HTML editor such as CuteFTP, or a simpler solution such as Adobe Contribute? Sort Out Your Site can provide training.

Do you want someone else to provide web support for you? Speak to Sort Out Your Site to discuss options

“Caroline has a natural talent to build relationships with people from different areas, she is not afraid of asking for help or giving advice herself. She is a “bridge builder” that can liaise with scientists, techno-freaks etc and has the ability to translate whatever language so it becomes understandable for “computer illiterates”. This latter ability is an asset rarely seen in a high-tech industry.”

Senior manager, global pharmaceutical company